
etoy.CORPORATION goes where traditional artists, companies and individuals cannot afford or risk to go. etoy is art and invests all resources in the production of more art. The firm represents the core and code of the corporate sculpture, and controls, protects, promotes, and exploits the cultural substance (intellectual property) and the etoy.ART-COLLECTION. etoy intends to reinvest all financial earnings in art - the final link in the value chain "money and shares are the objects of our desire but art is what we would kill for..." CEO etoy.ZAI 2001. etoy.CORPORATION is currently registred in the City of Zug, Switzerland (Register of Commerce CH-170.3.029.244-0). The private held company is owned by more than 2000 etoy.SHAREHOLDERS: international art collectors, venture capitalists, the etoy.AGENTS, the etoy.MANAGEMENT, fans and a few hundred TOYWAR.soldiers (who protected the etoy.BRAND during the legendary TOYWAR in 1999/2000). The etoy.INVESTORS feed, own and control the corporate sculpture to scan and expand the boundaries of contemporary art.