Studie zu Eurobrand

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In the course of eurobrand2008 more than 3000 brand corporations and their single brands in the following 24 countries and 16 industries have been examined:

 

Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany,Hungary, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia,Slovenia, Spain, Sweden, Switzerland and UK

Automotive, Business Services, Consumer Goods, Durables, Financial Services, Gaming,Industry, IT&Technology, Logistics, Luxury, Media & Entertainment, Pharma,Health&Biotech, Retail, Telecommunication, Travel&Tourism and Utilities

The determining factor to which country a brand is assigned is the company's ownership structure. The brand is attributed to a certain country if more than 45 percent company sharesare held within this country.

Macroeconomic data according to World Bank, July 2007.

Company information, year end 2006.

 

In the course of eurobrand2008 more than 3000 brand corporations and their single brands in the following 24 countries and 16 industries have been examined:

 

Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany,Hungary, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia,Slovenia, Spain, Sweden, Switzerland and UK

Automotive, Business Services, Consumer Goods, Durables, Financial Services, Gaming,Industry, IT&Technology, Logistics, Luxury, Media & Entertainment, Pharma,Health&Biotech, Retail, Telecommunication, Travel&Tourism and Utilities

The determining factor to which country a brand is assigned is the company's ownership structure. The brand is attributed to a certain country if more than 45 percent company sharesare held within this country.

Macroeconomic data according to World Bank, July 2007.

Company information, year end 2006.